Instagram posts created for numerous businesses with
vastly different target audiences.
Universal Taco
Universal Taco is a restaurant created by Chef Franklin Becker located within Manhattanville Market. Its target demographic is young, cool people (FUN!). I was able to have a strong hand in the design direction as I was tasked with creating the opening graphics for the restaurant. In order to appeal to this market, I focused on trending design aesthetics such as 80s Nike ads and film photography. I chose easy-going typefaces with a handwritten feeling. Some of my work for this restaurant was reposted by @nyc_forfree, an Instagram account with around 400k followers.
Hide Rooftop
Hide Rooftop is a cocktail bar in the Financial District hoping to appeal to homeward bound workers as well as the Manhattan nightlife scene. They run specials during sports games and have a daily happy hour. Hide Rooftop has a flashy but luxe style. In my posts for Hide, I focused on showcasing their food/drinks and creating high contrast through vivid colors and neon lights.