Instagram posts created for numerous businesses with
vastly different target audiences.
Universal Taco
Universal Taco is a restaurant created by Chef Franklin Becker located within Manhattanville Market. Its target demographic is young, cool people (FUN!). I was able to have a strong hand in the design direction as I was tasked with creating the opening graphics for the restaurant. In order to appeal to this market, I focused on trending design aesthetics such as 80s Nike ads and film photography. I chose easy-going typefaces with a handwritten feeling. Some of my work for this restaurant was reposted by @nyc_forfree, an Instagram account with around 400k followers.
Hide Rooftop
Hide Rooftop is a cocktail bar in the Financial District hoping to appeal to homeward bound workers as well as the Manhattan nightlife scene. They run specials during sports games and have a daily happy hour. Hide Rooftop has a flashy but luxe style. In my posts for Hide, I focused on showcasing their food/drinks and creating high contrast through vivid colors and neon lights.
Kappa Delta Phi N.A.S
As the Public Relations Chair for Kappa Delta Phi N.A.S., I led the creative direction for all branding and marketing materials, creating event flyers, social media content, and custom apparel that captured each semester’s unique theme. We ultimately were awarded "Best Social Media" at a national convention.