Developing bold visual concepts and social campaigns that connect Manic Panic’s products with its vibrant, alternative beauty community.
I develop and execute visual content for Manic Panic across social, combining graphic design, photography, video, and motion to tell the brand’s nearly 50 year long story. I handle community engagement, influencer management, and content creation for the account which garners over 420,000 followers.
Graphics
Bold, product-focused graphics designed to capture attention and translate Manic Panic’s personality into social-first visual creations. The goal is to stop the scroll and stay true to the brand's fun, punk voice.I conceptualize each post from the ground up, from shooting product photography and sourcing user-generated content to developing the layouts and writing the accompanying copy.
Video
The pillars of our content are empowerment, education, and entertainment. I prioritize highlighting our users and showing authentic people. I film and create short-form video and motion content designed to showcase products, build excitement, and tell stories in an engaging format.
Influencer Management
I identify creators with a natural connection to Manic Panic and build genuine relationships that grow into ongoing product partnerships and organic content opportunities. After discovering singer Elizabeth Rose and seeing her connection to Manic Panic's aesthetic, I established a friendly relationship with her. The partnership has grown into ongoing product seeding and organic content creation.