Model Casting and Photoshoot Production
I took a leading role in developing and coordinating an open casting call for a collaborative photoshoot with stylist and creator Mykey O'Halloran (@unicorn_manes_bymykey). I spearheaded talent research and selection across New York and Los Angeles, guided model outreach and look discussions, and assisted with on-set production in NYC while capturing behind-the-scenes content for Manic Panic.
Social media carousel I designed announcing an open casting call for Manic Panic's NYC and LA photoshoots, generating strong engagement and attracting 183 model submissions. Of these 183 submissions, I reviewed applicant profiles, evaluated their visual fit for the shoots, and curated a shortlist of 16 candidates for management review.
Assisted with on-set production during the NYC photoshoot, collaborating with stylist Mykey and the creative team. Captured behind-the-scenes footage throughout the day, which I independently edited into social content for Manic Panic. I also selected and edited images in Lightroom, featuring each model's completed look.
Influencer Partnerships
I identified an opportunity to build a relationship between Manic Panic and Rupaul's Drag Race performer Discord Addams, initiating outreach and product gifting that developed into an ongoing partnership. When Discord announced his tour, I independently connected with the tour team to explore a collaboration, advocated for the sponsorship internally, and helped bring the activation to life through branded goody bags and event coverage. I also filmed and edited social content at the New York show, where Tish and Snooky, our founders, joined Discord on stage.
I also identify creators with a natural connection to Manic Panic and build genuine relationships with them. These relationships create ongoing product partnerships and organic content opportunities. After discovering singer Elizabeth Rose and seeing her connection to Manic Panic's aesthetic, I established a friendly relationship with her. The partnership has grown into ongoing product seeding and organic content creation.